Web SIG Cleveland - Rethinking SEO – Facts, Figures & Data

  • 19 Jan 2013
  • 10:30 AM - 12:00 PM
  • Room 30 (Lower Floor - Administration Building), Notre Dame College, 4545 College Road South Euclid, Ohio 44121-4293

Are traditional SEO tactics effective at driving business leads anymore?

Join us for an exciting presentation on Saturday, January 19 at 10:30 EST. Chad Pollitt (@CPollittIU), Director of Marketing for Slingshot SEO (@SlingshotSEO), will discuss the reasons why traditional SEO (search engine optimization) campaigns aren't as important as they once were for web visibility and why they are quickly being replaced by inbound marketing. Backed with real data, he'll prove that inbound marketing is SEO.

He will also discuss how Google's ranking algorithm and indexing system has changed and its effect on traditional SEO. Additionally, learn how to take advantage of these changes in order to maximize web visibility and organic leads.

The presentation will explore:

  • Traditional SEO
  • A New Way of Thinking About SEO
  • What Caused SEO to Change and What it Means
  • A Case Study Showing a 633% Growth in Organic Search Leads
  • Seven Actionable SEO Takeaways

Meeting location map and directions.

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